Insights
We’re passionate about staying ahead of critical trends and delivering excellence in the markets we operate.
Our Insights area is dedicated to bringing you the latest news, reports, information, case studies and rich content to guide, educate and inspire.
Say hello to Paragon Global Brands
Communisis has a fresh new identity and a broader set of services with one simple aim: to help brands win at the moment of truth.
Our Next Chapter
With any major business change comes the opportunity for reflection. Our CEO, Jonas Magnusson, shares his thoughts on the rebrand.
Communisis Rebrands to Paragon Global Brands
The new brand consolidates the company’s integration with Paragon to deliver its vision of global end-to-end marketing activations.
How to win at the moment of truth
The moment of truth in retail marketing is a decisive moment. We explore three tips to help you stand out and sell more.
What’s Changing in Retail 2025
This year will be one for transformation and growth across the retail and supply chain industries. We asked some of our leaders what trends they think will shape 2025.
EU Deforestation Regulation explained
What is the purpose of the new EUDR regulation, when will it come into force, and what impact is it likely to have on brands doing business in the EU?
Superb year for GSF Athlete Awards
Celebrations across the Olympics and Paralympics as client partner GLL Sport Foundation’s sponsored athletes medal at the 2024 games.
How to choose a POS partner
For global brands, selecting a Point of Sale (PoS) partner that can help you successfully roll out campaigns worldwide is no easy task. Here is some guidance.
How to launch in new markets
Launching Point-of-Sale campaigns in new markets can be challenging. Here are our four top tips we’ve learned to consider before launching in a new country.
Athletes set to shine at Paris 2024
As the world gears up for the much-anticipated Paris 2024 Summer Olympic and Paralympic Games the GLL Sport Foundation celebrates an impressive milestone.
Three rules for brand growth
Kantar’s research, the “Blueprint for Brand Growth,” offers businesses a unique opportunity to unlock their growth potential by merging attitudinal and behavioural data at scale.
Acquisition opens door to growth
Paragon has acquired the Communisis Brand Deployment business securing the provision of marketing services to some of the biggest brands in the world.
