Health & Beauty
Sustainable solutions
Collaborating with beauty, and wellness brands, Paragon Global Brands specialises in delighting shoppers with everything from small counter-top product displays to huge, illuminated window installations, plus every kind of in-store and out of home display imaginable.
With a passion for environmental sustainability, we’ve developed innovative solutions that cut down on plastic use, are easily recyclable, and feature water-based inks—ensuring maximum marketing impact with minimal environmental impact, all without compromising quality or sales effectiveness.
The Challenge
In the health and beauty retail sector, on-shelf product displays are crucial for driving impulse purchases and maintaining strong brand visibility. However, these open displays also present a higher risk of theft. Cosmetics, fragrances, supplements, and skincare products are frequently targeted due to their small size, high value, and easy resale potential. As a result, there is a growing trend toward integrating anti-theft devices directly into on-shelf display solutions.
Our client and their retailers were experiencing losses and needed innovative support to help develop solutions that would tackle the problem in major retail outlets, without negatively impacting the customer experience.
The Solution
Our creative and engineering teams workshopped ideas with the client, producing a series of prototypes that would work with different products and display locations. Our smart shelf solutions fell into key areas:
- Lockable display hooks or pushers that allow one item to be accessed at a time
- Displays with sensors that trigger alerts when abnormal activity is detected
- Integrated RFID tagging to track when items are removed from displays
- Smart cabinets only unlockable with integrated app technology
- Ink-filled packaging and protection labels to prevent re-sale
- AI computer vision cameras
The Results
The client deployed a range of solutions across retail estates in multiple countries. The results were impressive, with between 30% and 70% reduction in reported theft. Further development is underway to increase reduction rates using the most effective solutions chosen by the client.