Pharma
Smart solutions
As a trusted partner to some of Europe’s leading pharma companies, we understand the unique challenges of this sector. Crafting high-impact solutions that work seamlessly in the smallest of spaces takes clever design. Our commitment to brand governance and waste reduction, have led to the development of programmes that reduce inventory and carbon footprint, whilst retaining brand impact in all markets.
Our smart technology platform integrates ordering, tracking and insights to give our clients centralised access to information and operational data.
The Challenge
A leading pharma organisation was rolling out a national multichannel winter flu campaign across Italy requiring 2,000 pharmacies to have POS in place to align with their campaign schedule. The project was complex, requiring a range of different executions depending on the footprint of the pharmacy, from small counter-top displays to giant mugs placed in-store.
The Solution
Our Operations Team of Procurement, Designer, and Project Management specialists worked closely with key contacts within the Trade and Marketing departments of the client to obtain dimensional mapping of the points of sale, in order to design and produce the correct number of kits tailored to the different pharmacy sizes identified.
The geographic area was divided into segments, with logistics and installation teams managed centrally across different regions. The project team coordinated the roll-out in parallel with the client’s launch of the media and social campaign.
The project required expert management to deal with the high degree of complexity demanded by the campaign, from design of all components through to installation nationally.
The Results
The end-to-end service managed by our team was a huge success, and the client was delighted that all installations were in position in time for go-live. The campaign delivered high impact with brightly coloured, high quality materials making the promotion easy to identify by shoppers in all settings.