Our next chapter

Guilhem Boucon, Chief Strategy Officer, Paragon

With any major business change comes the opportunity for reflection. Over the last thirty years, the Communisis Brand Deployment business embarked on an incredible journey of evolution. A lot changed in that time, but what remained steadfast was the ambition to support customers in being successful in every market in which they operated. 

Whether that’s from a rich history and leadership in print management and point of sales solutions, to today’s creative data-driven shopper marketing activations. Activations that span both the physical in-store environment and the digital world.

Our combined teams have always been driven by a passion for helping brands connect with consumers at that crucial moment - the “moment of truth” - when a purchase is made. 

Now, as we continue our evolution together and consider all the progress we’ve made, one thing is clear: the rebrand to Paragon Global Brands is not just a name change. It marks the beginning of the next chapter for all of us. One that builds on everything we have achieved and positions us to redefine what it means to deliver value to brands on a global scale with our local expertise.

It is about growth. It extends our reach. It combines the very best of Communisis Brand Deployment with Paragon to help brands stand out, sell more and waste less. And, most crucially, it will help our customers achieve greater ROI from their marketing investments.

What does this mean in practical terms? It means that Communisis is now part of a larger organisation with incredible capabilities. Paragon's expertise in technology and sheer scale – delivering over 6 billion multichannel customer experiences annually – brings a whole new dimension to what we can offer our clients.  We can now provide a truly end-to-end service, supporting brands across every touchpoint of the consumer journey, translating marketing spend into measurable business outcomes.

Let me explain.

Enhancing our capabilities and value proposition: Driving efficiency and growth

Paragon specialises in delivering business growth and customer experience, as well as business transformation and efficiency for our clients. Whether it’s redesigning and managing loyalty campaigns and JLP direct marketing for John Lewis, or transforming the sales process for retail and wholesale buyers for Levi Strauss. 

We now have the opportunity to create seamless experiences and operations for all our clients. Offering a more comprehensive suite of services that integrates Communisis expertise in retail execution with Paragon’s strengths in data, technology and customer engagement. 

Global Reach, Local Impact

Communisis has always been proud of its global footprint. It has had a very strong, unique capability in terms of supporting clients to scale and reach a very wide set of geographies, no matter where they are, where they operate or where their customers are. 

Now, with a deeper connection and integration with Paragon, clients have access to more local expertise. More local data and insights. And a greater global scale to deliver operationally efficient and effective campaigns for customers.

A Shared Vision

Paragon’s vision is to become the world’s leading business services company, focused on driving growth and efficiency for customers. And we want to do the same for you. Helping you drive growth through efficient and effective shopper marketing campaigns that elevate your brand and ensure operational success in every market. Success that can be measured, optimised and delivered time and again across any region.

With our combined operational expertise and data insights, we have created more efficiency for our customers, and transformative customer experiences from initial design all the way through to point-of-sale and the placement of products on the shelf. 

The rebrand to Paragon Global Brands is more than just a milestone. It’s a springboard to help our clients grow, connect and thrive in an increasingly competitive environment.

I’m incredibly optimistic about the future of Paragon Global Brands. We have an amazing team, a powerful combination of expertise and a shared commitment to helping our clients succeed. We’re ready to help you not just compete but lead in every market, at every moment. 

Want to learn more about how Paragon Global Brands can support you? Get in touch with our team today.