Consumer Electronics
Generating impact
In the competitive consumer electronics sector, standout Point of Sale Materials are crucial for capturing attention, driving foot traffic, and influencing purchase decisions. Our specialist teams collaborate with clients to produce eye-catching displays, engaging demos, and clear product information to help brands cut through in crowded retail spaces. Effective POSM enhances brand visibility, supports marketing campaigns, and creates memorable shopper experiences—ultimately boosting sales and customer loyalty at the critical point of purchase.
The Challenge
Our client sells high-end electric toothbrushes in a variety of models across multiple countries. In some locations, the products are sold through "touch and feel" displays, allowing shoppers to pick up and try out the devices. The challenge was to design secure units that prevent theft while being adaptable to a wide range of retail environments. The project was highly complex, involving 32 different planograms, 40 brush types, and 150 unique artworks. Key to success was the ability to update the units as new models were introduced, drive consistency in design to manage costs, and elevate the quality of the finished displays. Additionally, all displays had to comply with local health and safety regulations.
The Solution
Our project teams worked closely with both our in-house engineering team and client representatives in all countries. The focus was on standardization, modularity, and flexibility to meet local market needs. We developed an impactful lighting effect to showcase the products, combined with backlighting to illuminate communication panels and complement digital display screens on larger models.
A modular product housing system was designed to allow easy product swaps, enhancing both versatility and longevity of the units. Interchangeable communication panels ensure that the units remain relevant as campaigns change. The retractable cable securing each product to the housing was refined and strengthened with an additional anti-theft configuration.
The Result
We delivered industry-leading point-of-sale display solutions that disrupted the category and elevated the brand's market position. Our client stated, "Our latest configuration is a masterpiece of engineering, featuring a brick-based solution that makes the unit easy to update, and a plug-and-play design that simplifies installation. The new and improved metal wire cable makes the products nearly impossible to steal. But most importantly, we've enhanced the look and feel of the unit with better lighting, more attractive colours on the info cards, and a back panel that gives the unit a premium, disruptive appearance!"